After much ado Rob Kardashian has finally launched his sock line, “Arthur George”. Clearly foregoing his famous last name the men’s sock line is finally availiable in Neiman Marcus stores. Rob stated,

I am very passionate about it and I think guys and girls agree with me. Plus you can give your dress socks to your girlfriend when she sleeps over. The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you,”We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”

 

Sounds classy? I wonder how many branding meetings were held (if any) on this name cause it seems like there is no rhyme or reason for this name. Why couldn’t it be R by Rob Kardashian or something similar? I’m confused and I definitely don’t like the name.

Peep pics of Rob’s sock line below.

The socks are made of 100% Egyptian cotton and retail for $30.

This is not what I was expecting they look more like Walmart than Neiman’s.

What do you think of Rob’s socks?

info via HuffPo