Mama Jones has found the most niche of niche markets with PumKash

On the VH1 Love & Hip Hop spin-off Chrissy & Mr. Jones, are struggling with relationship 101. While they’re doing that, Nancy ‘Mama’ Jones is “building a brand”. Mama Jones has a fragrance deal. The name of the fragrance, PumKásh. How does one describe PumKásh? On Chrissy & Mr. Jones, Mama Jones said, “were putting p—- in a bottle”.

Why? The name and the brand in and by itself are a little unsettling. I can’t quite wrap my head around a real life Strangé. Remember Strangé from Eddie Murphy’s 90′s hit Boomerang? The tagline was “It Stinks so Good?” Well that’s what this product reminds me of. Who decided that the world needed a Mama Jones fragrance? And, who decided that a fragrance with the essence of ‘pum pum’ was needed in the market. Talk about a niche product. According to Mama Jones “P—- makes money!” hence the name.

We all know Mama Jones loves to make videos so to promote the product, Mama Jones enlisted her on-again-off-again buddy Freddie to produce her commercial (I hope he got paid up front).

Here’s the commercial (courtesy of VH1.com):