During the season finale of Basketball Wives Evelyn Lozada announced the launch of her new cosmetics line E by Evelyn Cosmetics. Tami made the comment that “the line was done by the same people who did MAC”. What does that mean exactly? Is it a product of MAC cosmetics? Is it formulated by MAC cosmetics? Truth of the matter is the packaging and the the color palettes look striking similar to Coastal Scents except they’re $10 more. Even the E by Evelyn Cosmetics brushes look like the Coastal Scents brushes. Not trying to knock her hustle, she is the queen of eye shadow but call it what it is, just say you’re endorsing the product. E by Evelyn Cosmetics has some bright vibrant colors but Coastal Scents has such a variety of colors, Evelyn’s line could have easily just been a create your from Coastal Scents. She may have come up with the E on the outer case but if the packaging and color palettes are the same then you have essentially just put your name on an existing product, i.e an endorsement. And if that’s the case they should have been praising Coastal Scents instead of MAC. You be the judge. Is E by Evelyn Cosmetics just Coastal Scents with a higher price tag?
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